Supply chain issues, inflation could make for a less rosy Valentine’s Day

BOSTON — With Valentine’s Day right around the corner, many flower shops started preparing months in advance for one of the busiest days of the year.

Like grocery stores and other retailers, florists are also being plagued by supply chain issues and inflation. This forces many flower shops to adjust their inventory and raise their prices.

“It’s been rough getting supplies, vases, flowers, colors, you know, and you have to explain to people we’re doing the best we can,” said President of A Bella Mia Flowers in Norwood Marie Noe. “Colored vases, the price has been doubled, some have tripled, and shipping has been difficult the prices have been way, way up on shipping.”

This is forcing many flower shops to adjust their inventory and raise their prices.

“Due to COVID-19, we’re currently experiencing a limited selection of flowers,” Back Bay Florist posted on its website. “We’ll do our best to create what you’re looking for, but there may be substitutions to your arrangement.”

They’re not the only ones facing shipping delays.

“For our freshest, most beautiful blooms, please shop our Florist’s Choice options, as we may be experiencing delays in receiving shipments of certain flower types,” Davis & Sawin Florist in West Roxbury wrote on its website.

Many florists are selling a dozen roses for $115 to $200 – an increase from past years.

“We’re doing our best. We’re trying to keep it simple and prices as simple as possible,” said Noe. “At the same time, we have to be able to cover our cost.”

Noe said last year she sold a dozen red roses for $90. She increased that price to $125 this Valentine’s Day. To some, the petals are worth every penny.

“It’s worth the added cost because those special things, those little things, increase the value of relationships,” said Jean Transtamar of Mattapan. “When you can help relationships, you forget about the dollar. You just want to see people smile.”

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